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原標(biāo)題：美国十次啦唐人社区

學(xué)習(xí)快評丨qibao666888　　有?(you)咖??(ka)互??(hu)動??(dong)集??(ji)團(tuán)??(tuan)副??(fu)總?(zong)裁??(cai)韓??(han)雅??(ya)心??(xin)表??(biao)示??(shi)??，年??(nian)輕??(qing)群?(qun)體??(ti)對??(dui)傳??(chuan)統(tǒng)??(tong)文??(wen)化?(hua)符??(fu)號??(hao)具??(ju)有?(you)天??(tian)然??(ran)的??(de)親??(qin)近??(jin)感??(gan)??，他??(ta)們??(men)更??(geng)易??(yi)與?(yu)國??(guo)風(fēng)??(feng)IP建??(jian)立?(li)深??(shen)層??(ceng)次??(ci)的??(de)情??(qing)感??(gan)聯(lián)??(lian)結(jié)??(jie)??，這??(zhe)種??(zhong)文??(wen)化??(hua)認(rèn)??(ren)同??(tong)會?(hui)直??(zhi)接??(jie)轉(zhuǎn)??(zhuan)化??(hua)為??(wei)消??(xiao)費??(fei)意??(yi)愿??(yuan)??。??她??(ta)以??(yi)集??(ji)團(tuán)??(tuan)參??(can)與?(yu)制?(zhi)作??(zuo)的??(de)哪??(na)吒??(zha)主??(zhu)題??(ti)聯(lián)??(lian)名??(ming)款??(kuan)為??(wei)例??(li)??，強??(qiang)調(diào)??(tiao)“當(dāng)??(dang)IP故??(gu)事??(shi)真??(zhen)正??(zheng)觸??(chu)動??(dong)青??(qing)年??(nian)情??(qing)感??(gan)記??(ji)憶??(yi)時??(shi)??，衍??(yan)生??(sheng)品?(pin)的??(de)首??(shou)發(fā)??(fa)往??(wang)往??(wang)能??(neng)引??(yin)發(fā)??(fa)搶??(qiang)購?(gou)熱??(re)潮??(chao)”??。　　中??(zhong)國??(guo)傳??(chuan)媒??(mei)大?(da)學(xué)??(xue)文??(wen)化??(hua)產(chǎn)?(chan)業(yè)??(ye)管??(guan)理??(li)系??(xi)主??(zhu)任??(ren)提?(ti)出??(chu)四??(si)點??(dian)建??(jian)議??(yi)??。??首??(shou)先??(xian)??，挖??(wa)掘??(jue)有??(you)價??(jia)值??(zhi)的??(de)文??(wen)化??(hua)現(xiàn)??(xian)象??(xiang)??，并??(bing)將??(jiang)其??(qi)轉(zhuǎn)??(zhuan)化??(hua)為??(wei)可??(ke)延??(yan)展??(zhan)的??(de)文?(wen)創(chuàng)??(chuang)產(chǎn)?(chan)品??(pin)??，打??(da)造??(zao)產(chǎn)??(chan)業(yè)??(ye)鏈??(lian)條??(tiao)；其??(qi)次?(ci)??，文??(wen)化??(hua)IP需??(xu)與??(yu)市??(shi)場??(chang)經(jīng)??(jing)濟(jì)??(ji)體??(ti)系??(xi)相??(xiang)匹?(pi)配??(pei)??，利??(li)用??(yong)現(xiàn)??(xian)代??(dai)化??(hua)手?(shou)段??(duan)和??(he)技??(ji)術(shù)??(shu)表??(biao)達(dá)??(da)吸??(xi)引??(yin)目??(mu)標(biāo)??(biao)受??(shou)眾??(zhong)；再??(zai)次??(ci)??，每??(mei)個??(ge)地??(di)方??(fang)都?(dou)有??(you)獨??(du)特??(te)的??(de)文??(wen)化??(hua)??，需??(xu)挖??(wa)掘??(jue)地??(di)方??(fang)特?(te)色??(se)??，打??(da)造??(zao)差??(cha)異?(yi)化??(hua)IP；最??(zui)后??(hou)??，要??(yao)注??(zhu)意?(yi)傳??(chuan)統(tǒng)?(tong)文??(wen)化??(hua)在??(zai)現(xiàn)??(xian)代??(dai)表??(biao)達(dá)??(da)中??(zhong)的??(de)潛?(qian)在??(zai)問??(wen)題??(ti)??，引??(yin)導(dǎo)??(dao)正??(zheng)確??(que)價??(jia)值??(zhi)觀??(guan)??。。